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Whole Foods Market: neither healthy nor supporting a sustainable economic future

The HuffPo has reported today that Whole Foods has released a new film about food awareness. This seems odd to me, when Whole Foods doesn’t seem to understand in business practice the concepts it purportedly represents. And it’s more than just the healthcare row: it’s health and communities. I know, I used to work there.



I’m not disputing the nutritional facts in the film-- yes, I believe that artificial sweeteners are carcinogens and likely cause obesity by changing the way the hypothalamus functions. Yes, I know all about the importance of combining certain foods: like dairy with legumes and greens for optimal nutrient uptake. But for a company that claims to be a bastion of employer provided healthcare and raise awareness of healthy eating in poorer communities, Mr. Mackey has missed the bear.

In the “Here We Grow” film it sounds like Whole Foods is saying “eat organic” or it’s not healthy. Unless Whole Foods is prepared to lower the price of it’s organic produce (not likely) below market then poorer communities won’t be able to afford it.

Instead of talking about organic, let’s talk local. A lot of farmers where I call “home” (central Wisc) aren’t organically certified because they can’t meet the input costs but they use sustainable practices and no chemicals and would otherwise be called organic. Michael Pollan supports Whole Foods, saying that it’s often right about food-- but for every local farmer and regional product that they carry they import just as much, whether it’s Guavas from Brazil in some Boston stores, or gourmet cheese from France.

The way the green-economic revolution is being marketed (and Whole Foods is as much to blame as anyone else) buying local prices may end up exceeding “conventional” prices. How is it healthier to price consumers out of the market? Whole Foods markets over-consumption because it’s a luxury retailer, it has therefore done very little to re-value the economy. Even less when local businesses are considered: Whole Foods dominates it’s niche market. Driving local business out of business and therefore fundamentally changing local economic circuits is not promoting a green-economy.

And just because something is organic (or fair trade for that matter) doesn’t mean it’s healthy. I used to love to eat in the Whole Foods deli, but I made sure that I checked the nutrition labels because a lot of their deli and bakery products have absurd amounts of fat (13-20 in some muffins, 10+ in some soups) and sugar! Just because it’s organic raw cane sugar doesn’t mean that it’s made with twice as much sugar as there needs to be. The same goes for brown rice syrup (an ingredient in some product lines that Whole Foods carries). Whole Foods a bastion of healthy eating? Nope, don’t think so. I mean, props for cooking with actual fresh ingredients, but let’s leave out the excessive cream, huh?

And now to health care: yes, Whole Foods should be considered at the top of employer provided healthcare for full-time employees. And definitely brownie points for rolling over health care allowances annually and letting employees choose how to spend it. But, Whole Foods is one of those companies that doesn’t provide any benefits for part-time employees. The labour market in recent years has trended to employ fewer full-time workers so that businesses can weasel out of providing health care. The decline in unions, overall, has lead to a decline in employer provided benefits-- this is one of the things that has lead to the healthcare mess we’re in now. Whole Foods bans union participation amongst it’s employees. If Mackey really believed in employer provided health care he support union membership, allowing unions to regain lost ground on labour rights.

In his WSJ piece* he writes that government should no longer legislate what insurance companies must cover-- do I really need to explain why that’s a bad idea. If you let insurance companies decide what to cover, they won’t cover expensive diseases. Moreover, they may decide to link cancer to obesity, and if a patient weighs more than a certain threshold deemed “healthy” then their cancer might not be covered. Since Whole Foods foods aren’t always “healthy,” that seems a little bass-ackward, no?

Rob Smart at the HuffPo asks if Whole Foods is "losing it's sustainable lustre?" Losing, how about long gone.
Missing the Bear? I think so.

*I agree with some of the other things (i.e. transparency) that he says in the op-ed, but others (taxes and torts) I have no opinion because I don't know enough about them.



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